In recent years, with the development of the economic market and the improvement of the maturity of the industry, China's wine and tourism industry has also entered the "year of high-quality development". Wine and tourism enterprises have also shown unprecedented vitality in product creation and scene space innovation. From June 7 to 9, 2023, the 27th China International Kitchen and Sanitary Exhibition was successfully held in Shanghai New International Expo Center, with an exhibition area of 231000 square meters. More than 1300 world-famous manufacturers from all over the world appeared on the scene. Among them, the booth of Jiumu, the leading enterprise in the sanitary ware industry, attracted a lot of attention, The exhibition stand of more than 1000 square meters, rich visual aesthetics, scene-based product furnishings and experiential interactive feelings all make people shine. What is more noteworthy is that Jiumu released a number of bathroom products such as high-end hotel suite "Ellie Meng", Kangyang "Lehui" suite and parent-child "Macey" suite at the exhibition site, which not only provided comprehensive solutions for different scenes and different consumer groups in the wine and tourism industry, but also brought new possibilities for the reform of the bathroom space in the wine and tourism industry.

1. Irreversible trend

At present, China is already the second largest consumer market in the world. Consumers have bid farewell to the era of lack of materials and rapidly matured, and their consumer demand for hotel tourism has obviously escalated. In short, they should not only sleep comfortably and eat at ease in the hotel, but also get an extraordinary comfortable experience in space scenes such as bathroom. According to a survey by Gallup (Gallup), a US consulting firm, more than half of hotel guests said they paid more attention to bathroom conditions when choosing a hotel, and high-end hotel guests strongly agreed with this view. At the same time, influenced by the concepts of digital technology and sustainability, consumers' attention to bathroom space has also undergone new trends and changes. The points are summarized as the following four points:

First, quality.With the accelerated recovery of the consumer market and the continuous release of consumer demand, according to data released by the National Bureau of Statistics, the total retail sales of social goods exceeded 11 trillion yuan in the first quarter of 2023, an increase of 5.8 percent over the same period last year. Wang Yun, a researcher at the China Macroeconomic Research Institute, believes that this shows that residential consumers continue to upgrade rapidly to developmental, quality and enjoyment consumption. In fact, driven by the upgrading of consumption in recent years, consumers' requirements for accommodation quality have risen, and their hotel bathroom has also changed from "necessary" to "quality", focusing on experience and spiritual pleasure, which means that it has put forward higher requirements for the brand of hotel bathroom, the quality of products and the experience of using products.

Second, detail.Accompanied by consumption upgrades, people's pursuit of the experience process is gradually greater than the price sensitivity. Consumers begin to care about the details of the experience in the consumption process, and these young consumers especially like to look for "special highlights". MaiDian Research on Social Platforms such as Little Red Riding Book found that in recent years, consumer feedback on hotel bathrooms shows that bathroom space is the second largest "evaluation object" besides guest rooms, with quite detailed experience sharing such as "hot water from faucet comes out quickly", "water from bathroom is sprayed evenly", "water seepage effect on the ground is very good", "mirror comes with" beauty "", etc.

Third, intelligent.If the rapid development of science and technology and the expansion of the scope of intelligent applications to enhance consumer awareness of smart bathroom, then the industry's continuous iteration and change and innovation is due to the increasing consumer demand for smart bathroom. Industry insiders told Maipoint that the current low water pressure flushing technology, upgraded heavy brush technology, double cleaning technology and toilet seat heating technology of intelligent toilets all come from feedback from consumers. Now the scale of the smart bathroom market has further expanded. In 2022, the scale of my country's smart toilet market will reach about 25.1 billion yuan, an increase of 14.21 year-on-year. The smart bathroom business lines of many Taowei enterprises have become the main force of labor profit growth.

Fourth, green.According to the Sustainable Travel Report 2023 released by Booking, 89% of Chinese travelers said they would choose a sustainable travel method in the next 12 months, and 77% of Chinese travelers said they must take action now. The "2021 China Youth Green Behavior Report" released by DT Finance also shows that more than 70% of young people will actively pay attention to green consumption attributes and implement environmental awareness into specific clothing, food, housing and transportation. As a representative of the traditional manufacturing industry, the extensive production process and materials used have been criticized for environmental problems. In the current environment of severe energy conservation and emission reduction and unprecedented environmental pressure, the bathroom industry is bound to move towards green manufacturing.

2, the bathroom enterprise breakthrough way

In the face of the new market environment and consumption trend of the wine and tourism industry, how can sanitary ware enterprises achieve industrial breakthrough and bring more suitable product supply for the wine and tourism industry? The Mai Point study found that as the leading sanitary ware enterprise in China and the third in the world, Jiumu has already formed a complete response system, escorting the high-quality development of wine and tourism enterprises in terms of products, technology and supply chain.

Diversified product supply

After several rounds of changes, the categories of Chinese hotel market are more subdivided, and the consumer groups are more diversified. Correspondingly, the demand for bathroom products is also very different. For example, the bathroom products of international high-end hotels need to present an international and design style to reflect the brand tonality. Chain hotels need to have higher requirements for the durability of bathroom products; on the other hand, residential accommodation with relatively young users needs bathroom products to be more in line with the habits of young people, while at the consumer group level, the elderly, parent-child families and so on all need different bathroom products.